Copy & Branding

BigCommerce NASDAQ Times Square Ads for Black Friday 2024

 

Amy’s Ice Creams Website Redesign

Freelance project alongside Hazlo Design Studio and Work of Merit. Visit the website here.

 
 

TikTok for Business 2024 SMB Marketing Planner

Freelance project collaboration with Work of Merit. Download here.

 

The Next Big Thing

BigCommerce’s signature, twice-annual product launch campaign

BigSummit Conference Branding

BigCommerce Austin Bergstrom airport ad campaign

BigCommerce Reddit developer-focused ad campaign

 

BigCommerce Spotify ad campaign

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Google My Business Spotlight series

The Google My Business (GMB) hosts Spotlight events and produces digital and print collateral to help highlight small businesses build their brand profile with Google products.

Our creative team produced personalized material about various small businesses to help showcase the hands-on partnership between Google and thousands of thriving community businesses.

Copy: Katie Wright

Design: Elaine Patterson

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Google Marketing Holiday Card 2018

Design: Shannon Orton

Copy: Katie Wright

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Google Co-Marketing Success Stories

The Google Partners Co-Marketing program bridges the gap between agencies, SMBs, and Google marketing by offering dedicated support and creative assistance to many partner agencies.

After meeting and interviewing Google Premier Partner agencies, our creative team crafted a deck of marketing success stories to showcase the creative and unique ways that agencies utilize their Google partnership funds.

Copy: Katie Wright

Design: Elaine Patterson

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Google Play Marketing Hub

This project included a brand refresh for the Google Play product(s) and ancillary products like Google Play gift cards and digital codes. Brand guidelines were rewritten and organized in a thoughtful way for Google Play resellers and stockists around the globe to utilize.

Copy: Katie Wright

 

eBay CRM email campaign

eBay is one of the largest and oldest eCommerce sites on the internet, bringing shoppers a safe and fun way to browse items from pre-owned, nearly new, to the latest trending items sold directly from top brands.

After a CRM glitch left some shoppers unsubscribed to promotional email content, we crafted a series of emails to re-engage and show appreciation for these valued users. These emails are eye-catching, easy to navigate, and help remind users how fun and simple shopping (and registering) on eBay can be.

Design: Grace Domecus

Copy: Katie Wright

 

eBay coupon email campaign

eBay is one of the largest and oldest eCommerce sites on the internet, bringing shoppers a safe and fun way to browse items from pre-owned, nearly new, to the latest trending items sold directly from top brands.

After new users registered on the eBay app, they were treated to a colorful and fun gif email, welcoming them to the site and offering them a coupon to find that perfect first purchase.

Design/Animation: Grace Domecus

Copy: Katie Wright

 

ASPCA Holiday campaign

The American Society for the Prevention of Cruelty to Animals is a non-profit organization dedicated to the humane treatment of animals.

Their holiday ad campaign goals were two-fold, encouraging users to donate, or to shop for ASPCA goods on their eBay charity shop. Our creative team worked tirelessly to bring the voices of so many animals to life, bringing a message of hope and positivity to shoppers in a memorable way.

Design: Jose Toral

Copy: Katie Wright

 

eBay Promoted Listings spring email

eBay is one of the largest and oldest eCommerce sites on the internet, bringing shoppers a safe and fun way to browse items from pre-owned, nearly new, to the latest trending items sold directly from top brands.

Promoted Listing are the the cornerstone of eBay’s advertising efforts, selling the best listing real estate space to sellers and direct-from-brand sellers. Our creative team crafted quarterly emails for Promoted Listing, educating sellers on the benefits of the service, and providing valuable insights into what billions of shoppers are looking for on eBay during a particular season.

Design: Amanda Wangersheim

Copy: Katie Wright

 

eBay Advertising one-pager

eBay is one of the largest and oldest eCommerce sites on the internet, bringing shoppers a safe and fun way to browse items from pre-owned, nearly new, to the latest trending items sold directly from top brands.

eBay Advertising runs a robust schedule of b2b campaigns and events, showcasing the benefits of advertising on eBay to clients like Adidas, Dyson, and more. Our creative team worked to craft rich print and digital collateral for various global sales teams. With an expert knowledge of the advertising landscape and our client, we created collateral made specifically for different audiences like luxury brands, as shown here.

Design: Amanda Wangersheim

Copy: Katie Wright

 

ACS Holiday campaign

The American Cancer Society is a nationwide voluntary health organization dedicated to eliminating cancer.

In partnership with eBay, ACS brought a speciality charity store to life online, offering unique goods and experiences like signed jerseys, can’t-miss event tickets, and more. As a creative team, we worked to express just how special these auctions were, bringing excitement and a sense of wonder to the campaign.

Design: Jose Toral

Copy: Katie Wright

 

eBay Wonder Woman campaign

eBay is one of the largest and oldest eCommerce sites on the internet, bringing shoppers a safe and fun way to browse items from pre-owned, nearly new, to the latest trending items sold directly from top brands.

Following the premiere of the live-action Wonder Woman on the big screen, eBay brought the superhero to life with a special auction event. An extremely rare original Wonder Woman comic was auctioned on the site, selling for millions of dollars. Our creative team crafted an entire campaign around the exclusive auction, including a video reel with the reseller, a Wonder Woman homepage, and banner assets shown all over the eBay site.

Design: Jose Toral

Copy: Kevin Platt & Katie Wright

 

Walking Dead Deck

eBay is one of the largest and oldest eCommerce sites on the internet, bringing shoppers a safe and fun way to browse items from pre-owned, nearly new, to the latest trending items sold directly from top brands.

eBay Advertising runs a robust schedule of b2b campaigns and events, showcasing the benefits of advertising on eBay to clients like Adidas, Dyson, and more. For a large pitch project celebrating the 15th anniversary of The Walking Dead, we crafted an impactful pitch deck showcasing how eBay and The Walking Dead could work together. Ultimately, eBay won the campaign and exclusive comics and tv show props were auctioned off on the site.

Design: Amanda Wangersheim

Copy: Katie Wright

 

Microsoft Surface Pro campaign

After the launch of the latest Surface Pro tablet, Microsoft launched a campaign highlighting the tablet on the eBay site, directing users to browse Microsoft’s eBay store.

Our creative team worked with their in-house creatives to bring this campaign to life.

 

eBay Advertising Fashion campaign

eBay is one of the largest and oldest eCommerce sites on the internet, bringing shoppers a safe and fun way to browse items from pre-owned, nearly new, to the latest trending items sold directly from top brands.

When pitching to high-profile fashion clients, eBay utilized mock campaign collateral we created to showcase the depth and breadth of options available to eBay partners. Our creative team developed a fully-realized mock fashion brand to showcase the versatility of eBay banners and promoted landing pages.

Design: Adriana Tudela

Copy: Katie Wright

 

eBay Shopbot campaign

eBay is one of the largest and oldest eCommerce sites on the internet, bringing shoppers a safe and fun way to browse items from pre-owned, nearly new, to the latest trending items sold directly from top brands.

We created an array of social media assets to help bring attention to eBay’s latest technology offering, a Facebook messenger shopping assistant.

Design: Grace Domecus

Copy: Katie Wright

 

T-Mobile Back to School campaign

T-Mobile partnered with eBay to sponsor a back-to-school shopping hub on the site, while promoting their smartphone deals and service contracts.

Our creative worked closely with both eBay and T-Mobile to create assets that fit with both brand standards, and created memorable targeted advertising for eBay shoppers heading back-to-school.

Design: Jose Toral

Copy: Katie Wright